Roberto Coin relies on Triboo to develop digital business in China

Roberto Coin, a renowned high-end jewelry brand, has decided to strengthen its presence in the Chinese luxury market by entrusting its digital assets to management Oriental Media、Group Company friction (controller of the online newspaper) focuses on internationalization in China and the Far East, with offices in Milan and Shanghai.

The Triboo team will support brands in managing key social channels, such as WeChat Egypt Little Red Bookand flagship store operations Tmall Group AlibabaChina’s most important market.

“We are very happy to work side by side with a great Italian talent like Roberto Coin who is growing in the Chinese market. We are sure that through our synergy and cooperation, the brand will be able to achieve the desired results.”“He has announced Mauro ComandulliChief Executive Officer of Oriental Media.

Roberto Coin, known for his designs that often combine classic elements with modern details, aims to win the hearts of Chinese women in a market where demand for Made in Italy is growing. In 2023, China’s luxury jewelry industry revenue reached $9 billion, up 17% from the previous year and 154% over the past four years.

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